Thursday, December 31, 2009

weight loss and supplements

I wish everyone a very safe, healthy and happy New Years eve...

First, thank you Martac for taking the time to comment!

Yesterday a 6 year study was released demonstrating that the popular supplement sold for memory enhancement, Ginko Biloba, has absolutely no benefit. There was no doubt about the results: very clearly, this supplement does nothing to help people with memory problems or helps prevent memory issues from developing.

This supplement has sold hundreds of millions if not billions of dollars over the past 10 years, How can a supplement of no value be sold to so many people? The answer: marketing hype. Pure and simple scam marketing hype.

So what does this have to do with weight loss? The answer is that starting now, with so many people's New Years Resolution being weight loss, many supplement companies launch their miracle weight loss pills. You will see infomercials, commercials, print ads, radio spots and other advertising venues hawking these products. Many people see the "weight loss is simple...take this pill" ads and they take out their credit cards.

Do not be one of the victims of scam. Weight loss is NEVER a simple matter of taking a pill. Not the supplements you see being hyped, not our serotonin product, not any product. Weight loss requires the work of managing caloric intake, planning your meals and lowering your carb and fruit intake. This is work...work that can save your life.

To quote PT Barnum: "There is a sucker born every minute". Do NOT be one of them!

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