Monday, April 12, 2010

Weight Loss Book

The Serotonin-Plus Clinical Staff is coming out with a book about weight management. Donna Eckenrode, PAC has written a number of chapters and in charge of working with the editor, designer and printer to have it ready by the end of May. Julia, our expert RD and I have also written chapters. Our new Medical Director of the national expansion, Laura Balda, M.D. wrote the chapter on childhood obesity and the L. Araba Sam, M.D., who is our partner in our Ft Lauderdale practice wrote the chapter on African Americans and weight control issues.

This book will be a reality book about weight management. So many books about weight loss are marketing-hype books professing to have some easy, no-work required approach to losing weight. The title usually includes the word "DIET" at the end, and as all of you know, Posner always tells people that the "D" word is not allowed....a "Diet" implies a start date and an end date....to lose weight and keep it off requires a life-style change, NOT a diet.

Please circle the following dates: Friday June 18 and Saturday June 19. We will be having book signings with all the authors and contributors those days...Friday late afternoon at our office and Saturday June 19 at our Fashion Show for charity at the National Harbor. Please come out to both events!

2 comments:

Anonymous said...

Very good advice. I no longer use the word "diet" when I discuss my weight loss. One note however. You may want to consider changing your website URL since www.spdiet.com has "diet" right in there!! If the word "diet" isn't allowed, it shouldn't be part of your web address for people finding you either!!

Susanne said...

You have to remember this is a lifestyle change because it is for "LIFE".