Yesterday we had a chance to have a discussion with someone very initmate in his knowledge of the rise and fall of some major weight loss organizations that provided commercial weight loss programs to consumers. These companies were/are multimillion dollar companies whose advertisements you have all seen. These companies have had in common, a meteorical type of rise and then a major fall. The reason? Initially it was all about the consumer and at the end, it became all about the business. How many products can you upsell? What is each person spending in the business? How can you bonus your workers based on them selling the people more products?
I am a huge believer in studying history because you can learn lots about mistakes to be avoided. Serotonin-Plus started as a very small part of my internal medicine practice and now, although we are not close to being a huge company, our volume of business is growing and we are expanding out to other physicians.
On a daily basis, we still strive to keep adding more and more value to our program so we NEVER forget our priorities and "A"- Number 1 priority is to help you lose weight safely and effectively. The very experienced expert remarked yesterday that as soon as these large commercial companies lost site of that mission, it spelled the beginning of the end for them.
We now offer FREE personal training sessions, FREE consultation with our inhouse nutritionist, and soon, we will be offering FREE body composition analysis with a state of the art body fat/lean muscle mass body analyzer. Soon, there will be FREE group meetings to further help in your support.
PLEASE let us know what else we may be able to do to improve our program further. We never forget that YOU are the reason we are the largest and fastest growing weight loss program in the nation's capital and our support for your weight loss efforts will continue to enhance. Thanks for being our patient! And you know, that is truly the difference between a medially supervised weight loss program such as ours and a commercial program which sells you products...we bond with you as a "patient" ...not as a "client". This relationship is much more vested in its nature!
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I can relate to the BIG weight loss companies that have gone under. Back in the late 80's and early 90's I worked as a counselor/nutritionist for a nation wide company known as Diet Center. We were taught to "sell" the program and the products to "accompany" the dieters choice of grocery purchased food. We were instructed how to counsel and were informed of the nutrition part of the program. We had scriped answers to give for most situations. It was a very low calorie diet which I now realize is very unhealthy and did not offer a lot of variety. The SP plan offers so much more variety and flexibility. After leaving their employment, I continued to see the closing of local centers. There had been at least one center in all surrounding cities and towns in the D.C. area. I can't say what the reason was for its decline...maybe at that time so many more weight loss companies were coming onto the market and Diet Center dropped to the bottom.
Of course that was nearly 20 years ago (oh my) and ideas of weight loss programs have changed so much for the better. Spdiet is the best!
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