weight loss and "dieting"

I saw the cover design for our new book coming out..The name of the book is "The Serotonin Solution to Never Dieting Again" As you all know from my previous rants, losing weight and keeping that weight off is NOT a matter of "dieting". Every book about weight loss that comes out includes the word "Diet" at the end. When we use the word "Diet" we envision a limited period of time in which we will change our eating behaviors. Often there is a "fad" associated with it...from The Grapfruit Diet to The Cookie Diet....fads mean a radical departure from a normalized dietary intake to something that is not realistic or sustainable.

To lose weight and keep that weight off requires a life style change, NOT a "diet". We all intuitively know this yet we are all searching for the magic "diet" that is easy , allows us to go back to old behaviors when "over, etc. I hate to be the bearer of bad news but no such thing exists. Losing weight and keeping that weight off requires lots of work and behavior modification/life-style changes. We must get rid of the word "Dieting".