Wednesday, August 27, 2008

weight loss and 100 calorie packs

In previous entries, I have discussed the marketing hype that our chips/cookies/snack companies pull to trick us into thinking the ingestion of a small pack of chocolate chip cookies is "okay" and consistent with our plans to lose weight.

A study was published that proves that what I have been ranting about (well, not really ranting...ranting is what I did last night when the Mets, who were beating the Phillies 7-0, wound up losing 8-7). Please see: http://www.msnbc.msn.com/id/26396295/from/ET/

Basically, this study showed that when these "portion-controlled, 100 calorie snack packs" are used, people psychologically see them as some type of "diet" food and will tend to start using more and more of them resulting in weight gain. When these high-caloric foods are present in a larger package, people will see them as a dangerous food source to eat if they are trying to lose weight and will stay away from that food source altogether.

Bottom line: If you are in a weight loss mode (and if you are reading this, you are most likely to be, or you just enjoy reading my rants about the Mets) (word of the day: Mets) then you should not be fooled into bringing home these 100 calories snackpacks and thinking they are conducive for weight loss.

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