Monday, June 9, 2008

weight loss and marketing scam

I was running around Burke Lake Park yesterday morning (kind of slow...this age thing really sucks...not much fun being passed by young mothers jogging and pushing their strollers with babies in them) and heard on the radio a commercial that made it sound like a study: 'We are recruiting people now who want to lose signifcant weight for a "risk-free" trial of _____." The commercial went on about this miraculous new supplement that produces outstanding weight loss. The tenure of the commercial made it sound as if they were soliciting study participants for a trial of this. In fact, this was nothing more than playing words to make it seem as if this was a study, but in reality, this was nothing more than a scam to get people to call. Once on the phone, I have no doubt that the "operators on duty" would try to extract the credit card from the caller...shipe the product and not ding the credit card for 30 days..hence the "free trial". These companies know full well that many people will not bother to return the bottle of bogus pills and their credit card will be charged.

I have brought this up before but will do so again: anything that sounds too good to be true always is too good to be true, as this relates to claims for "easy" weight loss. To lose weight effectively and for the long term, lifestyle changes are required. There is no such thing as the magic pill . (Except our serotonin products....okay...teasing here...even our great pills are an ADJUNCT to what is really required for long term weight loss)

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