Monday, June 2, 2008

Beware of Marketing Hype

Atkins Bars, sugar-free ice cream, no sugar cookies....all of these sound like very healthy choices that will help keep you on the road to your weight loss goals....

Oops...about ready to burst your bubble (fun reading this on a Monday morning, huh?).

At our weight loss centers, we frequently see patients whose weight loss goals for that week are not being met, and when questioned, we find out that they have been using some of the above mentioned food sources. The advertisement of a "high protein" bar bearing the name of a doctor who was famous for a radical approach to weight loss or dessert sources that purport to not harm weight loss efforts can be quite effective. If we are made to think that we are consumming something that is "healthy" we are more apt to want to do it...and over and over.

I would caution you about reaching for these sources of snacks/desserts because even though they are advertised as something that sounds non-derailing, we find this is not true.

On a non-weight loss note: A tennis win for the old Doctor guy yesterday! After my match I was watching some of the golf guys walking the course drinking a beer as they were walking and I thought of this one: Aerobic golf! winner is not the one who finishes the 18 holes with the least strokes...it is the person who finishes the 18 the quickest...no carts allowed...whack the ball./.run to it....hit it again..etc...this would be a contest of both skill in golf and aerobic conditioning. Okay, maybe ESPN wouldn't carry this...sorry.

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