Saturday, July 19, 2008

Beware of Marketing Hype!

Hi from Atlantic City again....beautiful run on the boardwalk this morning....sound of the waves very relaxing.....

stopped in a sundry shop today and saw "stuff" being offered that made it sound as if they were healthy choices...."sugar-free ice cream..low fat chocolate, a lower calorie three musketeer bar, energy bars....

When i looked at the labels I saw an incredible number of calories in these items. They were being hyped as "healthy choices" and made it seem as if their usage would help weight loss efforts... NOT!!!

Be very careful of the marketing hype associated with snacks and desserts that profess to be "diet-friendly" but in face can derail your efforts.

An aside: late last week I have a gentleman come back for followup who has lost over 65 pounds in 10 weeks...he still has a long way to go but he was almost ready to go for surgery before he decided to try a medical program as a last resort. It is VERY fun to see him losing the weight by behavior modifying and not a surgical approach. We have many people in our program who previously did have surgery and then they start gaining weight back because there was no behavior modification.

Have a great Saturday nite! Elton John concert tonight for me...will give reviews tomorrow (like who cares what a Doctor has to say about entertainment???)

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