I was talking yesterday to a medspa owner in Massachusetts who has previously run a weight loss program based around a franchised "cookie diet". At the risk of having a lawyer contact me about defamation, I will not name the cookie diet involved (there are several out there) but for this medspa owner, the diet plan failed miserably. I started internet researching "cookie diets" and found lots of diffeent ones.
I am laughing because once again, marketing hype is a huge part of the weight loss market. Things that sound eccentric, unique, etc. tend to get lots of press. One of the "Cookie Diet" companies was featured on the Today Show, national magazine covers, etc.
Pardon my New York vernacular, but here are my thoughts on "fad" diets and programs...BULLSH__. Marketing experts know exactly how to get people to take out their wallets when it comes spending money on weight loss....make something sound easy, simple, no-brainer and fun. Eat cookies!!! Or..in the casse of the prepackaged foods, their tv commercials show brownies, lasagna etc. I love seeing the ex-football players in the tv commericals that show how much weight they lost and then on Sunday, you see these same guys on the sidelines looking more obese than ever.
Recurrent theme, but here goes again: There is no easy shortcut to losing weight and maintainign that weight loss. You cannot eat cookies as the cornerstone of your weight loss program. You need to maximize proteins, minimize carbs and alcohol. You need to bump up your activity levels. This is the hard truth It is not cookie BS.
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