Yesterday, with interest, I saw a new Subway commercial which showed numberous obese people, purportedly eating burgers, having maladies strike because of their weight. Supposed to be comical in nature, the commercial showed these overweight people falling through boardwalks, breaking chairs, etc. The commercial went on to explain that these people should be eating Subway sandwiches instead of the burgers and this would solve their weight problem.
First, it is pretty insulting to depict overweight people suffering embarrassing events because of their weight. Second, this is the same chain that tries to upsell you to a bag of chips and cookies by offering a "value" meal.
The Jarod from Subway campaign exponentially grew this company's business by inferring that there would be a good chance of losing lots of weight by eating at Subway. I am not sure this is the "usual" outcome, as everytime I have ventured into a Subway, most of the people eating there are overweight.
There is no easy way around weight loss, most certainly not being made to think that by eating at a sandwich shop offering value meals of chips and chocolate chip cookies, that weight loss will be a natural outcome. And shame on Subway for making fun of overweight people.
Sunday, June 21, 2009
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